Don't just eat it compleat it
Join the feel good
food revolution
Compleating is simple. It’s about eating the whole ingredient or food and letting no edible parts go to waste.
Getting the best value from the food you buy. Making the most of our food’s nutrients. Saving the hassle of peeling and unlocking a whole load of flavour potential.
Compleating also reduces food waste, so the planet benefits as much as you do.
So, join the revolution, eat well and feel good about your food.
Did you know?
One third of the food produced globally goes to waste. This is a problem of epic proportions that impacts us financially, socially and environmentally. In the UK, 10 million tonnes of food are wasted every year, with around 70% of that coming from our homes. This means there is a huge opportunity for us as individuals to make a positive difference and reduce the amount of food we waste at home.
Surprisingly, our everyday preferences are responsible for a huge amount of food waste, as many of us choose to ignore the skins, leaves, stalks and crusts of our favourite foods.
Do your bit. Don’t just eat it. Compleat it.
The compleat food guide
Why Compleat it?
We’ve all binned our stalks, abandoned our peels, and forgotten our bread ends. But why is it important to compleat food instead?
When food that is grown and produced for us to eat goes uneaten, all the resources that have gone into bringing that food to our plates – land, water and energy – go to waste, too.
This has a huge effect on our environment, as those resources could be used for something else, or saved entirely, to reduce our impact on the planet.
Do your bit. Don’t just eat it. Compleat it.
Remember: The best thing we can all do is to make sure the food that makes it to our plates is enjoyed. Anything that we can’t compleat (egg shells, tea bags and banana skins might never be on the menu…) can be composted, or recycled if you have a food waste recycling service at home.